Helium 10

Toolkit to research, optimize, advertise, and scale Amazon and Walmart listings
4.3 
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Open your account, set a sales goal, and begin with product discovery. Filter potential items by price range, review count, sales velocity, and margin targets to shortlist ideas that match your budget and timeline. Use the browser extension to validate demand on live search results: scan estimated sales, FBA fees, net profit, and competition strength at a glance. Save promising products to a tracker, compare seasonality and trend lines, and tag opportunities by risk level. Before you move forward, build a quick cost model (unit cost + freight + fees) and confirm that your landed cost still supports your margin after advertising.

Next, map the search landscape. Pull competitor ASINs to uncover the terms driving their traffic, then cluster keywords by relevance and buying intent. Clean the list, group by match type, and estimate difficulty and potential revenue share. Send the final set to the listing builder to craft titles, bullets, and backend fields that index on both Amazon and Walmart. Insert high-priority terms early, keep phrasing natural, and align copy with your main images. Run an index check before publishing, set up rank tracking for core phrases, and create a content calendar to refresh copy when seasonality or competition shifts.

Move to ads once the listing is live. Build a structured campaign map: auto for discovery, broad for exploration, phrase for scaling, exact for efficiency. Use suggested CPCs as a starting point, but manage to a TACOS target and apply negatives weekly. Automate routine rules (bid up on high-converting search terms, pause spend on poor performers, daypart where conversion is strongest). Pair PPC with creative testing: A/B main images, secondary image stacks, and price points. Review the profitability dashboard daily—COGS, fees, ad spend, and net margin—in one place, and tie changes back to rank movement and session data.

Keep operations tight to protect growth. Forecast inventory using lead times, sell-through, and seasonality; set reorder reminders and transfer plans to 3PLs or FBA. Turn on alerts for Buy Box shifts, listing edits, and suspected hijackers. Automate review requests, monitor ratings, and escalate issues before they crater conversion. Audit reimbursements to recover fees you’re owed. When expanding to Walmart, port over your best performers, remap keywords to Walmart’s taxonomy, and adjust copy length and image order to meet channel standards. Run a weekly cadence: refresh rank reports, trim wasted ad spend, update restock numbers, and log wins and issues so you can repeat what works and retire what doesn’t.

Review summary

Features

  • Product and niche research with advanced filters
  • Chrome browser extension for on-page validation
  • Reverse ASIN keyword discovery and clustering
  • Listing builder with indexing and on-page checks
  • Rank tracking for target keywords
  • PPC management with rules and dayparting
  • Profit and margin analytics dashboard
  • Inventory forecasting and restock suggestions
  • Review monitoring and request automation
  • Buy Box, hijacker, and listing change alerts
  • Reimbursement auditing and fee recovery
  • Competitor monitoring and trend analysis
  • Walmart listing optimization and keyword mapping
  • Seasonality insights and demand tracking
  • Project tracking and opportunity tagging

How It’s Used

  • Launch a new product from idea to first sales
  • Rescue a stagnant listing with keyword clustering and copy refresh
  • Cut ad waste while increasing orders with campaign restructuring
  • Plan Q4 inventory using sell-through and lead-time forecasts
  • Expand successful Amazon listings to Walmart with remapped keywords
  • Validate niches quickly using on-page demand and margin checks
  • Protect listings with alerts and rapid response workflows
  • Run a weekly operating rhythm to sustain growth and profitability

Plans & Pricing

Starter

$29.00 per month

Account Features
<ul>
<li>FBA Training
Connected Seller Accounts - Up to 2 Tokens Walmart + Amazon
Product Research
<ul>
<li>Black Box - 20 users
Trendster - 30days
Xray
Xray for Walmart - 50 launches
Keyword Research
<ul>
<li>Cerebro - Limited
Cerebro for Walmart - Limited
Magnet - Limited
Magnet for Walmart - Limited
Misspellinato - 20 users
Listing Optimization
<ul>
<li>Frankenstein - 30 days
Index Checker - 6 users
Listing Analyzer - 2 uses/month
Listing Builder - 30 days, limited
Operations
<ul>
<li>Alerts - Up to 2 ASINS
Inventory Protector
Refund Genie - limited
Inventory Management - 30days
Analytics
<ul>
<li>Keyword Tracker- Up to 20 keywords
Market Tracker - Up to 1 Market (Limited)
Profits
Profits for Walmart - 90 days Limited Time
Marketing
<ul>
<li>Portals QR Code Generator - 1 code / 100 scans per month

Platinum

$84.00 per month

Account Features
<ul>
<li>FBA Training
Connected Seller Accounts - Up to 2 Tokens Walmart + Amazon
Product Research
<ul>
<li>Black Box
Trendster
Xray
Xray for Walmart - 50 launches
Keyword Research
<ul>
<li>Cerebro
Cerebro for Walmart - Limited
Magnet
Magnet for Walmart - Limited
Misspellinato
Listing Optimization
<ul>
<li>Frankenstein
Index Checker - 150 uses / mo
Listing Analyzer - 25 uses / mo
Listing Builder - limited
Operations
<ul>
<li>Alerts - Up to 100 ASINs
Inventory Protector
Refund Genie - limited
Follow-Up - 5,000 emails / mo
Inventory Management - Up to 20 SKUs
Business Valuation
Analytics
<ul>
<li>Keyword Tracker- Up to 2,500 keywords
Market Tracker - Up to 3 Markets
Profits
Profits for Walmart - 90 days Limited Time
Marketing
<ul>
<li>Amazon Attribution - Up to 20 links
Portals QR Code Generator - 10 codes / 10,000 scans per month
Portals Product Inserts

Diamond

$209.00 per month

Account Features
<ul>
<li>FBA Training
Monthly Expert Training
Number of Users - upto 3 users
Connected Seller Accounts - Up to 4 Tokens Walmart + Amazon
Product Research
<ul>
<li>Black Box
Trendster
Xray
Xray for Walmart
Keyword Research
<ul>
<li>Cerebro
Cerebro for Walmart
Magnet
Misspellinato
Listing Optimization
<ul>
<li>Frankenstein
Index Checker - 300 uses / mo
Listing Analyzer - 50 uses / mo
Listing Builder
Operations
<ul>
<li>Alerts - Up to 300 ASINs
Inventory Protector
Refund Genie
Follow-Up - 15,000 emails / mo
Inventory Management
Business Valuation
Analytics
<ul>
<li>Keyword Tracker- Up to 5,000 keywords
Keyword Tracker for Walmart - upto 250 keywords
Market Tracker - Up to 5 Markets
Profits
Profits for Walmart
Marketing
<ul>
<li>Adtomic - $20k/mo ad spend included
Amazon Attribution - Up to 50 links
Portals Landing Page Builder - upto 6 portals
Portals QR Code Generator - 40 codes / 100,000 scans per month
Portals Product Inserts

Elite

$399.00 per month

All features includes Diamond Plus,
Quarterly in-person workshops
Live monthly online training with top industry experts
Access to Elite private Facebook group

Custom Plan

Custom

Product Research Tool
Multiple keyword search options
Listing Optimization Tool
Alerts Notification
Non Stop Monitoring
Built in Security Tool
Analytics Tool
Marketing Business

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4.3
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